Yunfei (Jesse) Yao
	Room 1134, Cheng Yu Tung Building Email: jesseyao@cuhk.edu.hk

   I am an Assistant Professor at the Chinese University of Hong Kong. My research interests include microeconomic theory, industrial organization, and marketing strategy.

○ Dynamic Persuasion and Strategic Search     Online Appendix     Management Science, minor revision

○ Failure of Reputation for Privacy

○ Multi-attribute Search and Informative Advertising

○ Choice Deferral and Search Fatigue     Marketing Science, major revision

  with Z. Eddie Ning and J. Miguel Villas-Boas.

○ Precision-Recall Tradeoff in Algorithmic Targeting

  with Ganesh Iyer and Zemin (Zachary) Zhong.

○ A Dynamic Model of Optimal Retargeting     Marketing Science, 2021

  with J. Miguel Villas-Boas.

○ Ph.D. Business Administration, University of California, Berkeley, 2023

      Exchange student in Economics, Stanford University, 2019

○ B.S. Mathematics, B.S. Statistics, University of Michigan, 2017

○ Major in Mathematics, Peking University, 2012 - 2015

CV_Yao